Data in, buzzword out

Quick, what’s the most important thing about your business’s precious data? Besides knowing how to back it up properly and protect it from catastrophic loss, how about understanding all the lingo used to describe it? The term “big data” – in reference to large, complex data sets – is a well-known buzzword these days, but […]

Why your company needs to be on Instagram

Out of all the numerous social media platforms, Instagram is playing in the big leagues with over 400 million active users. But since most companies are acquainted with Facebook and Twitter, Instagram has essentially been overlooked as a marketing tool. The challenge isn’t posting a picture, but attempting to drive traffic back to your company’s […]

Creating online communities for businesses

The word ‘Community’ is derived from the Latin term communitas meaning ‘things shared by many or all’, which hints at our innate desire to connect with others. With the Internet being such a powerful medium, connecting people regardless of their locations has never been easier. Imagine thousands and thousands of people that are genuinely interested […]

Live video: a free way to reach new customers

Not long ago, uploading a video to the internet was still a new and novel concept, but now we have access to multiple services for live video streaming. Most of these are free and offer great opportunities for increasing your visibility with little to no investment. Let’s take a look at 6 different ways you […]